Father-sharing”, a mini interactive program on WeChat platform, recently went viral on social media.
Although the name suggests it is taking the sharing business to a whole new level, the program
is just a promotion campaign by the Guangdong-based furniture maker Oppein.
Similar to a ride-hailing app, the mini program shows different kinds of “fathers” – businessmen, athletes, etc. Users can choose their f
avorite one, just like they select a car. Once the selection is done, a video pops up to explain what exactly is “father-sharing”.
The over 5-minute video focuses on the important role fathers play in raisi
ng a child. Most dads are busy with their work and it’s hard for them to spend time with their c
hildren, and that is where the idea of “father-sharing” business took shape. At the end of the film, the protagonist, a “sh
ared father”, decides to quit his job because he believes family matters, and it cannot be replaced.
With participants from 86 countries and regions, this year’s event attracted nearly 5,800 industry insiders from 2,645 companie
s and organizations, who signed 1,368 deals and cooperation agreements worth up to 14 billion yuan.
A report released during the festival says Chinese cinemas screened 34 domestic animated features that grossed 1.62 billi
on yuan in total in 2018, a rise of 13.3 percent on the output and a 24.5 percent increase in revenue, respectively, compared to 2017.
For many international filmmakers, China‘s expanding cartoon and animation industry has gripped their attention.
“I think Chinese animation production is already headed in a great direction,” says Joe D’Am
brosia, senior vice-president of original programming and general manager of Disney Junior.
As one of the guest speakers of the festival’s master classes, D‘Ambrosia joined Disney in 2011 and has played a cr
ucial role in steering the company to the top of preschool TV networks in the United States consecutively from 2013 to 2018.
ouths who traveled rose by 101 percent year-on-year, compared with 50 per
cent among peers in bigger cities, according to major online travel agency Ctrip.
Ruan Tianying, deputy general manager of Western-style food chain Houcaller, said t
hat with fastgrowing urbanization in China, lower-tier cities definitely offer great potential.
Houcaller, founded in Xiamen, Fujian province, in 1993, plans to operate about 400 store
s in 100 Chinese cities, with more than two-thirds of them located in lower-tier centers by the end of this year.
Ruan said consumption per capita at Houcaller outlets is about
60 yuan, and about 80 percent of its more than 30 million customers a year are age 36 or younger.
“Opening a restaurant involves different factors, so we cannot reach lower-tier cities as quick
ly as fast-moving consumer goods do,” he said, adding that in these cities, the market still needs to be educa
ted about eating Western-style food, which involves a different dining etiquette from Chinese food.
Socheat Chea, a Cambodian student with big dreams, wouldn’t attract much attention if he
walked down a street in his country since he doesn’t talk a lot and is a bit shy around strangers.
His classmate, Edgar Moreno Pena, who is from Venezuela, is more adept at socializing. He has
a vocabulary of more than 200 Chinese words, tells shopkeepers on Beijing streets pia
nyidian (give me a bigger discount) and uses Chinese-language food-delivery apps on his mobile phone.
“I often do shopping at Taobao and JD,” he said, referring to China’s two most popular online shopping websites.
Although the two foreign students have few similarities in their perso
nal backgrounds, they share a common goal at the Shenzhou Institute in northern Be
ijing: They are trying to learn from Chinese teachers how to design, build, operate and maintain satellites.